{"id":14026,"date":"2017-07-30T08:58:01","date_gmt":"2017-07-30T07:58:01","guid":{"rendered":"http:\/\/www.fjala.info\/?p=14026"},"modified":"2017-11-08T23:16:12","modified_gmt":"2017-11-08T23:16:12","slug":"interviste-me-themeluesin-e-win-or-win-communications-julian-zyla","status":"publish","type":"post","link":"https:\/\/jehonashqiptare.al\/fjala\/interviste-me-themeluesin-e-win-or-win-communications-julian-zyla\/","title":{"rendered":"Intervist\u00eb me themeluesin e “Win or Win Communications” Julian Zyla"},"content":{"rendered":"

Julian Zyla n\u00eb Shkup<\/em><\/strong><\/p>\n

Bisedoi: Ermira Babamusta<\/strong><\/p>\n

\u00c7far\u00eb pune b\u00ebni aktualisht? Na tregoni pak p\u00ebr kompanin\u00eb tuaj \u201cWin or Win\u201d.<\/strong><\/p>\n

Julian Zyla<\/strong>: Pasioni dhe p\u00ebrvoja ime n\u00eb gazetari, si dhe n\u00eb politik\u00eb, m\u00eb b\u00ebri t\u00eb nisja Win or Win, nj\u00eb kompani p\u00ebr t\u00eb ndihmuar institucionet dhe kompanit\u00eb t\u00eb komunikojn\u00eb n\u00eb m\u00ebnyr\u00eb efektive. Win or Win \u00ebsht\u00eb e specializuar n\u00eb fushata politike dhe marketingu.<\/p>\n

M\u00eb jep k\u00ebnaq\u00ebsi t\u00eb shoh se si nj\u00eb ide e thjesht\u00eb u shnd\u00ebrrua n\u00eb realitetin e suksessh\u00ebm t\u00eb nj\u00eb firme me klient\u00eb t\u00eb r\u00ebnd\u00ebsish\u00ebm.<\/p>\n

Cilat jan\u00eb disa nga projektet n\u00eb t\u00eb cilat keni qen\u00eb i p\u00ebrfshir\u00eb deri tani?<\/strong><\/p>\n

Julian Zyla<\/strong>: Vendosa t\u00eb shkoj n\u00eb Shqip\u00ebri pasi punova si gazetar p\u00ebr Z\u00ebrin e Amerik\u00ebs n\u00eb Uashington D.C dhe Nju Jork. Gjithashtu kam studiuar, por edhe kam pasur p\u00ebrvoj\u00eb n\u00eb komunikim politik, duke u p\u00ebrfshir\u00eb n\u00eb fushat\u00ebn presidenciale t\u00eb znj. Hillari Klinton. Q\u00eb kur vendosa t\u00eb themeloj Win or Win, kam punuar me klient\u00eb si Bashkimi Demokratik p\u00ebr Integrim dhe Komuna e Gostivarit n\u00eb Maqedoni, apo Sfida p\u00ebr Shqip\u00ebrin\u00eb n\u00eb Shqip\u00ebri, duke qen\u00eb gjithashtu n\u00eb kontakt me korporata si klient\u00eb t\u00eb rinj si Teoren, ABI Bank, Union Bank, Global Travel, etj.<\/p>\n

\"\"Julian Zyla – shkolla dim\u00ebrore UET<\/em><\/em><\/strong><\/p>\n

N\u00eb Shqip\u00ebri gjithashtu isha pedagog i Marr\u00ebdh\u00ebnieve me Publikun dhe t\u00eb Folurin n\u00eb Publik n\u00eb Universitetin Europian t\u00eb Tiran\u00ebs. Me z. Henri Cili, aksionari i vet\u00ebm i UET, filluam kompanin\u00eb e PR-it politik \u201cPro-Democratia\u201d, ku un\u00eb sh\u00ebrbeva si CEO i par\u00eb i kompanis\u00eb. M\u00eb pas vendosa t\u00eb themeloja Win or Win.<\/p>\n

Ju intereson personalisht politika? A jeni i interesuar t\u00eb jeni vet\u00eb politikan?<\/strong><\/p>\n

Julian Zyla<\/strong>: Un\u00eb besoj te politika si sh\u00ebrbim. Kam studiuar shkenca politike n\u00eb Rom\u00eb, n\u00eb Universitetin Sapienza dhe pastaj n\u00eb Nju Jork, n\u00eb NYU: politik\u00ebn e shoh si thirrje. Nd\u00ebrsa studioja, zakonisht mendoja se si ato gj\u00ebra mund t\u00eb zbatoheshin p\u00ebr t\u00eb ndihmuar n\u00eb p\u00ebrmir\u00ebsimin e jet\u00ebs s\u00eb njer\u00ebzve n\u00eb Shqip\u00ebri. Tani punoj n\u00eb komunikim. Por n\u00ebse m\u00eb ofrohet, do t\u00eb pranoja me entuziaz\u00ebm t\u00eb kontribuoja p\u00ebr vendin tim.<\/p>\n

\"\"Julian Zyla – me presidentin Obama<\/em><\/em><\/strong><\/p>\n

Cilat \u00e7\u00ebshtje ju interesojn\u00eb?<\/strong><\/p>\n

Julian Zyla<\/strong>: N\u00eb Shqip\u00ebri, ekonomia \u00ebsht\u00eb ende \u00e7\u00ebshtja dominuese. Edhe pse kjo \u00ebsht\u00eb e v\u00ebrtet\u00eb p\u00ebr shum\u00eb vende, ende shum\u00eb shqiptar\u00eb p\u00ebrballen me v\u00ebshtir\u00ebsi t\u00eb m\u00ebdha ekonomike. M\u00eb intereson t\u00eb gjej m\u00ebnyra p\u00ebr t\u00eb p\u00ebrdorur politik\u00ebn p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar shanset e njer\u00ebzve. Deri tani, besoj se procesi i integrimit evropian \u00ebsht\u00eb ende p\u00ebrgjigja m\u00eb e mir\u00eb strategjike p\u00ebr Shqip\u00ebrin\u00eb dhe shqiptar\u00ebt.<\/p>\n

Cili \u00ebsht\u00eb ndryshimi m\u00eb i r\u00ebnd\u00ebsish\u00ebm q\u00eb keni sjell\u00eb n\u00eb nj\u00eb projekt?<\/strong><\/p>\n

Julian Zyla<\/strong>: Un\u00eb besoj n\u00eb komunikimi frym\u00ebzues. Kjo \u00ebsht\u00eb arsyeja pse me klient\u00ebt e mi insistoj n\u00eb krijimin e emocioneve dhe pozitivitetit. Ky \u00ebsht\u00eb ndryshimi m\u00eb i madh q\u00eb zakonisht u sjell projekteve t\u00eb mia.<\/p>\n

\"\"Julian Zyla – me presidenten Jahjaga n\u00eb studiot e VOA, New York<\/em><\/em><\/strong><\/p>\n

Si ndikon komunikimi politik te politik\u00ebb\u00ebr\u00ebsit, media dhe publiku?<\/strong><\/p>\n

Julian Zyla<\/strong>: Nj\u00eb pjes\u00eb e madhe e politik\u00ebs s\u00eb sotme \u00ebsht\u00eb komunikim. Por kurr\u00eb nuk mund t\u00eb jet\u00eb e gjitha, sepse pa p\u00ebrmbajtje, vlera ose komunikime t\u00eb t\u00eb v\u00ebrtetave nuk do t\u00eb funksionte. Komunikimi \u00ebsht\u00eb rruga p\u00ebr politikan\u00ebt p\u00ebr t\u00eb arritur te njer\u00ebzit dhe p\u00ebr t\u00eb ndikuar vendimet e tyre. Ky nd\u00ebrveprim, natyrisht, ndikon edhe vendimmarrjen e vet\u00eb politikan\u00ebve. Kjo sepse ata, nd\u00ebrsa vendosin, do t\u00eb mendojn\u00eb se si do t\u00eb jen\u00eb reagimet publike ndaj politikave t\u00eb tyre.<\/p>\n

Mediat kan\u00eb nj\u00eb rol t\u00eb dyfisht\u00eb. Ato duhet t\u00eb informojn\u00eb duke respektuar dhe transmetuar ato q\u00eb komunikojn\u00eb politikan\u00ebt. Por gjithashtu duhet t\u00eb informojn\u00eb edhe duke krijuar p\u00ebrmbajtje t\u00eb pavarur.<\/p>\n

Komunikimi politik \u00ebsht\u00eb kombinim i k\u00ebtyre forcave: politik\u00ebs, medias dhe publikut.<\/p>\n

\"\"Julian Zyla – n\u00eb redaksin\u00eb e VOA<\/em><\/em><\/strong><\/p>\n

\u00c7far\u00eb strategjish p\u00ebrdorni n\u00eb \u201cWin or Win\u201d p\u00ebr marketingun e kompanive?<\/strong><\/p>\n

Julian Zyla<\/strong>: Ne kombinojm\u00eb praktikat m\u00eb t\u00eb mira, si t\u00eb marketingut tradicional ashtu dhe mediat e reja. \u00cbsht\u00eb v\u00ebrtetuar shkenc\u00ebrisht se njer\u00ebzit veprojn\u00eb bazuar n\u00eb emocione. Pra, p\u00ebr t\u00eb shitur nj\u00eb produkt nuk mjafton t\u00eb thuash \u00ebsht\u00eb i mir\u00eb. Duhet t\u00eb pasqyrosh q\u00eb identitet p\u00ebr t\u00eb cilin konsumatori yt t\u00eb jet\u00eb krenar.<\/p>\n

Ne zakonisht e studiojm\u00eb kompanin\u00eb q\u00eb kemi klient, studiojm\u00eb konkurrent\u00ebt, tregun, dhe pastaj gjejm\u00eb m\u00ebnyr\u00ebn m\u00eb t\u00eb mir\u00eb p\u00ebr t\u00eb maksimizuar potencialin e saj.<\/p>\n

\u00c7far\u00eb \u00ebsht\u00eb e nevojshme p\u00ebr nj\u00eb fushat\u00eb marketingu efektive dhe krijuese?<\/strong><\/p>\n

Julian Zyla<\/strong>: Gj\u00ebja m\u00eb e domosdoshme p\u00ebr nj\u00eb fushat\u00eb efektive \u00ebsht\u00eb procesi i hulumtimit. Duhet kuptuar identiteti i v\u00ebrtet\u00eb i kompanis\u00eb dhe t\u00eb komunikohen pikat e saj t\u00eb forta kund\u00ebr dob\u00ebsive t\u00eb konukurrent\u00ebve. N\u00ebse shmanget forca e identitetit t\u00eb kompanis\u00eb apo komunikohen ekskluzivisht produktet, kemi t\u00eb b\u00ebjm\u00eb me marketing t\u00eb paefektsh\u00ebm ose t\u00eb pjessh\u00ebm.<\/p>\n

\"\"Julian Zyla – n\u00eb nj\u00eb aktivitet n\u00eb Tiran\u00eb, Rogner Hotel,
\nme Eliot Engell dhe Leka Zogu<\/em><\/em><\/strong><\/p>\n

Cili \u00ebsht\u00eb sekreti i nj\u00eb strategjie t\u00eb suksesshme mediatike?<\/strong><\/p>\n

Julian Zyla<\/strong>: Strategjia p\u00ebr mediat ka sukses n\u00ebse njihet mir\u00eb publiku q\u00eb nevojitet dhe n\u00ebse komunikohet mesazhi i duhur p\u00ebr t\u00eb. Pra, duhet targetim. Kjo do t\u00eb thot\u00eb q\u00eb duhet t\u00eb jap\u00ebsh p\u00ebrmbajtjen e duhur n\u00eb mediumet e duhura. Qoft\u00eb gjat\u00eb emisioneve televizive. Qoft\u00eb n\u00eb gazeta. Dhe me ta duhet komunikuar n\u00eb nj\u00eb m\u00ebnyr\u00eb t\u00eb till\u00eb q\u00eb mes teje dhe publikut q\u00eb t\u00eb intereson t\u00eb krijohen pika t\u00eb p\u00ebrbashk\u00ebta.<\/p>\n

Cilat \u00e7\u00ebshtje ndieni tuajat? \u00c7far\u00eb pasionesh keni?<\/strong>
\n
\nJulian Zyla<\/strong>: Pasioni im \u00ebsht\u00eb politika. E shoh si nj\u00eb mjet p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar jet\u00ebn e njer\u00ebzve. K\u00ebt\u00eb filozofi p\u00ebrpiqem ta zbatoj edhe n\u00eb komunikim. E shoh si kontribut q\u00eb subjektet t\u00eb mund t\u00eb komunikojn\u00eb m\u00eb mir\u00eb vizionin e tyre. Kjo, nj\u00ebkoh\u00ebsisht, u jep njer\u00ebzve mund\u00ebsi p\u00ebr alternativa m\u00eb t\u00eb qarta.<\/p>\n

\u00c7far\u00eb \/ kush ju frym\u00ebzon?<\/strong><\/p>\n

Julian Zyla<\/strong>: Njer\u00ebzit q\u00eb luftojn\u00eb p\u00ebr ndryshim m\u00eb frym\u00ebzojn\u00eb. Un\u00eb besoj se mund\u00ebsit\u00eb tona p\u00ebr p\u00ebrmir\u00ebsim jan\u00eb t\u00eb pafundme. Pra, sa m\u00eb shum\u00eb t\u00eb p\u00ebrpiqemi t\u00eb p\u00ebrmir\u00ebsojm\u00eb status quo-n\u00eb, aq m\u00eb mir\u00eb \u00ebsht\u00eb p\u00ebr ne dhe p\u00ebr njer\u00ebzit q\u00eb duam.<\/p>\n

Cilat jan\u00eb planet \/ synimet \/ projektet tuaja t\u00eb ardhshme?<\/strong><\/p>\n

Julian Zyla<\/strong>: P\u00ebr momentin jam i fokusuar n\u00eb suksesin e Win or Win. Politika mund t\u00eb quhet nj\u00eb q\u00ebllim afatgjat\u00eb. Un\u00eb besoj te krijimtaria, si n\u00eb komunikim ashtu edhe n\u00eb politik\u00eb. K\u00ebshtu q\u00eb do t\u00eb vazhdoj t\u00eb praktikoj sa m\u00eb shum\u00eb kreativitet n\u00eb \u00e7do gj\u00eb q\u00eb b\u00ebj.<\/p>\n","protected":false},"excerpt":{"rendered":"

Julian Zyla n\u00eb Shkup Bisedoi: Ermira Babamusta \u00c7far\u00eb pune b\u00ebni aktualisht? Na tregoni pak p\u00ebr kompanin\u00eb tuaj \u201cWin or Win\u201d. Julian Zyla: Pasioni dhe p\u00ebrvoja ime n\u00eb gazetari, si dhe n\u00eb politik\u00eb, m\u00eb b\u00ebri t\u00eb nisja Win or Win, nj\u00eb kompani p\u00ebr t\u00eb ndihmuar institucionet dhe kompanit\u00eb t\u00eb komunikojn\u00eb n\u00eb m\u00ebnyr\u00eb efektive. Win or Win […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-14026","post","type-post","status-publish","format-standard","category-intervista"],"yoast_head":"\nIntervist\u00eb me themeluesin e "Win or Win Communications" Julian Zyla - FJALA e LIR\u00cb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jehonashqiptare.al\/fjala\/interviste-me-themeluesin-e-win-or-win-communications-julian-zyla\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intervist\u00eb me themeluesin e "Win or Win Communications" Julian Zyla - FJALA e LIR\u00cb\" \/>\n<meta property=\"og:description\" content=\"Julian Zyla n\u00eb Shkup Bisedoi: Ermira Babamusta \u00c7far\u00eb pune b\u00ebni aktualisht? Na tregoni pak p\u00ebr kompanin\u00eb tuaj \u201cWin or Win\u201d. Julian Zyla: Pasioni dhe p\u00ebrvoja ime n\u00eb gazetari, si dhe n\u00eb politik\u00eb, m\u00eb b\u00ebri t\u00eb nisja Win or Win, nj\u00eb kompani p\u00ebr t\u00eb ndihmuar institucionet dhe kompanit\u00eb t\u00eb komunikojn\u00eb n\u00eb m\u00ebnyr\u00eb efektive. 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