Me tregun e reklamave q\u00eb nuk po rritet prej vitesh, koh\u00eb t\u00eb v\u00ebshtira kan\u00eb ardhur edhe p\u00ebr agjencit\u00eb publicitare. Ato do t\u00eb duhet t\u00eb rindajn\u00eb mes tyre tort\u00ebn e t\u00eb ardhurave dhe t\u00eb p\u00ebrpiqen q\u00eb t\u2019u mbushin mendjen klient\u00ebve q\u00eb t\u00eb kalojn\u00eb m\u00eb shum\u00eb buxhet p\u00ebrmes agjencive. Bizneset tentojn\u00eb q\u00eb t\u00eb negociojn\u00eb direkt me reklamuesit, sidomos p\u00ebr shitjen dhe blerjen e hap\u00ebsirave publicitare.<\/p>\n
Pavar\u00ebsisht tregut n\u00eb tkurrje, agjencit\u00eb po arrijn\u00eb t\u00eb ken\u00eb m\u00eb shum\u00eb t\u00eb ardhura, por k\u00ebt\u00eb po e b\u00ebjn\u00eb n\u00eb kurriz t\u00eb fitimeve.<\/p>\n
![\"\"](\"http:\/\/fjala.info\/2018\/kompania_aurela.jpg\" "\\"Landmark")
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Qarkullimi vjetor i 18 agjencive kryesore publicitare n\u00eb vend u rrit me rreth 20% n\u00eb 2016-n, pas r\u00ebnies prej 5% me baz\u00eb vjetore n\u00eb vitin 2015 (shiko tabel\u00ebn: T\u00eb ardhurat e agjencive kryesore publicitare n\u00eb vend, lek\u00eb). T\u00eb ardhurat totale t\u00eb tyre ishin rreth 22 milion\u00eb euro, duke treguar se rreth gjysma e tregut t\u00eb reklamave n\u00eb vend kanalizohet p\u00ebrmes agjencive publicitare. Ndryshe nga t\u00eb ardhurat, fitimet kan\u00eb r\u00ebn\u00eb p\u00ebr m\u00eb shum\u00eb se gjysm\u00ebn e agjencive. Ekspert\u00ebt e tregut pohojn\u00eb se tkurrja e fitimeve lidhet me shtimin e konkurrenc\u00ebs, q\u00eb \u00e7on n\u00eb uljen e marzheve t\u00eb shitblerjes s\u00eb hap\u00ebsirave publicitare dhe rritjen e kostove t\u00eb tjera t\u00eb aktivitetit, si p.sh. personeli.<\/p>\n
Aktiviteti i agjencive \u00ebsht\u00eb shum\u00eb i luhatsh\u00ebm, n\u00eb var\u00ebsi t\u00eb klient\u00ebve q\u00eb mund t\u00eb humbin, apo fitimit t\u00eb t\u00eb rinjve dhe qarkullimi vjetor i tyre paraqet luhatje t\u00eb m\u00ebdha nga nj\u00ebri vit te tjetri. Pjesa m\u00eb e madhe e qarkullimit t\u00eb tyre vjen nga blerja e hap\u00ebsirave publicitare, por q\u00eb sipas aktor\u00ebve t\u00eb tregut ka dhe marzhin m\u00eb t\u00eb ul\u00ebt t\u00eb fitimit, nd\u00ebrsa m\u00eb fitimprur\u00ebse jan\u00eb sh\u00ebrbimet e tjera si krijueshm\u00ebria dhe prodhimi i spoteve, aktivitete t\u00eb tjera marketingu etj., t\u00eb cilat gjithnj\u00eb e m\u00eb shum\u00eb kan\u00eb filluar t\u00eb ofrohen nga agjencit\u00eb n\u00eb vend.<\/p>\n
Vitet e fundit, agjencit\u00eb e m\u00ebdha kan\u00eb konsoliduar aktivitetin, nd\u00ebrsa hyrjet e reja, ndon\u00ebse tentojn\u00eb t\u00eb rriten, mbeten me qarkullim relativisht t\u00eb ul\u00ebt.<\/p>\n
Le Spot Group \u00ebsht\u00eb operatori m\u00eb i madh n\u00eb k\u00ebt\u00eb segment. T\u00eb ardhurat e kompanive t\u00eb grupit, sipas bilancit p\u00ebrmbledh\u00ebs t\u00eb Le Spot p\u00ebr vitin 2016 ishin 1.8 miliard\u00eb lek\u00eb (rreth 13 milion\u00eb euro), me nj\u00eb r\u00ebnie prej 5% n\u00eb krahasim me vitin e m\u00ebparsh\u00ebm. Kompanit\u00eb kryesore t\u00eb saj jan\u00eb Unlimited Media, Le Spot Production, Spot Communication, Optimum Media (indirekt), nd\u00ebr m\u00eb t\u00eb m\u00ebdhat\u00eb n\u00eb tregun e agjencive t\u00eb publicitetit (shih tabel\u00ebn). Vodafone, reklamuesi m\u00eb i madh n\u00eb vend, \u00ebsht\u00eb klienti kryesor i grupit. Grupi ka gjithsej n\u00eb pron\u00ebsi direkte 12 shoq\u00ebri, ku m\u00eb kryesorja \u00ebsht\u00eb Unlimited Media.<\/p>\n
Ogilvy ka sh\u00ebnuar vitin e dyt\u00eb me aktivitet n\u00eb rritje, duke u zgjeruar t\u00eb ardhurat me 167% n\u00eb 2016-n dhe duke u renditur si agjencia e dyt\u00eb m\u00eb e madhe n\u00eb vend, pas Unlimited Media, q\u00eb kryeson n\u00eb list\u00ebn e agjencive m\u00eb t\u00eb m\u00ebdha n\u00eb vend.<\/p>\n
N\u00eb vend t\u00eb tret\u00eb \u00ebsht\u00eb Spot Communication (pjes\u00eb e grupit t\u00eb Spot).<\/p>\n
McCann Tirana dhe Landmark Communication kan\u00eb pasur aktivitete pozitive, duke rritur t\u00eb ardhurat p\u00ebrkat\u00ebsisht me 67.3% dhe 13.9%.<\/p>\n
T\u00eb ardhurat vjetore t\u00eb agjencive t\u00eb tjera jan\u00eb m\u00eb t\u00eb ul\u00ebta se 1 milion euro. Kompanit\u00eb e vogla me rritjen m\u00eb t\u00eb shpejt\u00eb p\u00ebr 2016 jan\u00eb Vatra Design Consultancy (V Advertising ltd), Source One, Gogel. Rritja e agjencive q\u00eb merren me organizim eventesh ka reflektuar diversifikimin e fushatave t\u00eb kompanive kryesore, p\u00ebr t\u00eb shkuar direkt te klienti, jo vet\u00ebm p\u00ebrmes medias masive.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Jo vet\u00ebm kunati. Edhe bizneset e bashk\u00ebshortes s\u00eb Lulzim Bash\u00ebs jan\u00eb duke ecur mjaft mir\u00eb. Kompania e saj publicitare Landmark Communication, ka p\u00ebsuar nj\u00eb rritje t\u00eb ndjeshme prej m\u00eb shum\u00eb se 13% n\u00eb vitin 2016. Nd\u00ebrkoh\u00eb q\u00eb p\u00ebr vitin q\u00eb lam\u00eb pas, t\u00eb dh\u00ebnat nuk jan\u00eb b\u00ebr\u00eb ende publike. N\u00eb nj\u00eb vit, gruaja e Bash\u00ebs […]<\/p>\n","protected":false},"author":1,"featured_media":23788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":["post-23787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artikuj","category-lajme"],"yoast_head":"\n